MCS AG: profile
MCS AG (Management & Customer Strategies) was founded in 2003 by Cecilia Floridi and Maximilian Graf Stolberg in Munich. Since then, MCS has provided CRM consultancy to top international customers in retail, tourism, telecommunications and the energy industries. In 2006, MCS moved its headquarters to Düsseldorf and expanded its service spectrum to include interim and project management. MCS is part of an international network of CRM specialists working together as partners.
Our Maxim: How we do, what we do
We begin our work by analysing your customer data and processes:
The most important thing here is to make the complex information in all your customer databases and management systems more transparent so that you can easily recognise the essential patterns.
We then identify important customer desires and develop a strategy which will enable you to initiate or develop successful dialogues with your customers.
We also put this practice into action with you, our customers:
We believe in a culture of feedback and openness – this is the only way to ensure we stay on track, and are able to guarantee the quality of our work and the best use of our know-how.
We want your company to grow and we want to do our part as well:
From analysis, orientation, dialogue, feedback and quality to growth – our competence builds your CRM foundation.
Corporate Management: portrait
Maximilian Graf Stolberg is the Chief Executive Officer of the MCS AG. After attaining a degree in business management from the University of St. Gallen (HSG, Switzerland) and completing the international CEMS Master from the Partner-University Luigi Bocconi (Milan, Italy), Maximilian Graf Stolberg began his career at GE Capital in Munich. In 2000 he moved to CRM-Provider Loyalty Partner where he managed several projects concerning Payback Multipartner-Bonusprogrammes – leading to a position as advisor to the COO. In 2005 he took over management of the customer loyalty programme at Bertelsmann Arvato at their Springe location and was responsible for setting up the mobile telephone network company Simyo. Based on these experiences, his international background and his language skills, Maximilian Graf Stolberg is now head of MCS AG where he has been supporting successful, international projects in such industries as new media, petrol service stations and retail.
Cecilia Floridi is cofounder and a board member of the MCS AG. She comes from Italy where she studied economics at La Sapienza University in Rome with a focus on marketing and logistics. She began her career as a strategic consultant at Siemens AG in Munich, later moving to Bertelsmann where she managed projects in Gütersloh, Germany and Paris, France. In 2000 she moved on to the CRM-Provider Loyalty Partner, where she carried out a variety of roles in business development, marketing/CRM and sales – her last position was as the department manager of telecommunications. Cecilia Floridi has held an executive position at Citibank since 2005 – she’s currently responsible for customer communication including all CRM-Activities.