Our know-how: for individual projects
Direct marketing.
The challenge is to send the right message at the right time to the right customer. You can profit from our solid knowledge in the field of direct marketing - we have broad experience in various aspects of the field: developing a detailed direct marketing concept, address qualification, selection of service providers (lettershops, address brokers, etc.) and complete campaign management incl. reporting and post-campaign analysis.
Customer loyalty schemes.
MCS can help you with the evaluation of your customer loyalty activities and will create a unique business concept for you including business modelling and a business case. On request, we are happy to assist you in the process of designing and implementing your customer loyalty programme. We hereby base our expertise on our many years of experience with set-up and running of multiple loyalty systems (including Payback).
Process management.
All roads lead to the customer: we model and improve your CRM processes, define measurement values and/or reference variables and implement control processes.
Customer service.
CRM can only be successful if all employees are engaged in it. We optimize your customer service by focusing on the CRM aspect and offer a full range of support from the selection of an appropriate call centre service provider, the set up of a service team, to the definition of customer processes and the complete maintenance and control of your customer service segment (incl. complaint management).
Make-or-buy desicion-making.
MCS prepares the basis for make-or-buy decision-making and accompanies you throughout the entire decision-making process – from the choice of suitable outsourcing partners and the resulting negotiations throughout implementation. We provide comprehensive know-how in the BPO (Business Process Outsourcing) market and, moreover, have numerous contacts to CRM process service providers.
Business set-up, project and interim management.
MCS can accompany you from the business idea to the successful implementation of your business plan – whether you want to introduce a new product or service, need support in the form of project or interim management or just want to expand your business. Furthermore, you will profit from our intercultural background and international partnership if you plan to go international.